Concept development and curation
Client: International Flavors & Fragrances

IFF creates fine fragrances for the world’s premier fashion and beauty brands. When they wanted to reimagine their client experience with immersive, multi-sensory experiences, we proposed a radical experiment in Chemistry: the chemistry at the heart of fragrance, sensuality and creativity.

We curated 8 select teams of 3 forward-thinking creators – one perfumer, one musician, one visual artist. Each team had to discover their chemistry to design truly memorable experiences of scent, sound and sight.